How does using a Media Buyer save you money?

In our experience, business owners and marketing managers think that employing the services of a Media Buyer will be an extra cost to their business. They feel that buying direct and organizing it all themselves is actually the most cost effective way to go about it. However this is not necessarily so, especially not when you work with Proud Media.

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Is Radio a Successful Advertising Medium?

            We here at Proud think so but it all comes down to what you’re trying to say and who you’re trying to say it to! Radio, when targeted, planned and executed correctly can be the perfect tool in either a branding or a call to action campaign. It’s a...

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What’s a Target Market and how do you get to know yours??

  According to the all knowing and wise Wikipedia a target market is defined as a group of customers towards which a business has decided to aim its marketing efforts. A well-defined target market is the first element to a marketing strategy. To us, a target market is...

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What is the difference between a branding and call to action?

It's a question we get asked frequently so we thought it'd be a good time for a blog about it! A branding campaign is an advertising campaign for which immediate response is not the main goal. The aim of branding is to develop brand image and awareness in a positive...

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What are the benefits of using a media buyer over buying direct?

A question we get asked when meeting with a potential new client for the first time is “What’s the benefit to me using a media buyer rather than buying direct?”.  And fair enough, it’s a good question, and we have a great answer…. Because using a media buyer, and more...

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Does outdoor advertising support a campaign?

We really think it does! Here’s why! Clients often ask us “what is the best way to maintain my brand awareness while I’m running other promotional or call to action campaigns” and although the answer may have many options, more often than not it includes a...

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Traditional or Online Marketing…… which one wins?

Well in our opinion this race definitely ends in a draw. As media buyers you may ask us why…. We at Proud Media we see merits in both. We advise our clients for both. We plan strategies that play to the strengths of both…so why wouldn’t we promote the benefits of...

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Message from Mike – Everyone is in sales.

Having worked with literally thousands of small businesses all over the world, one of the biggest concerns I hear from business owners goes something like this: “Ewwww selling! That’s icky. Gross… No I am not in selling. I am in the service business, or I am a...

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Why should I plan my media rather than buy on distress?

It’s a question we get asked regularly by prospective clients. They have been getting unbelievable deals on their press ads / billboards etc so why should they start planning and booking ahead but pay more? Good Question! What is Distress Media? Distress Media or...

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What is Media Buying and what does a Proud Media Buyer do?

Often when we’re in conversation and someone asks us what we do for a living and we say “I’m a Media Buyer” the response tends to be a blank face, followed quickly with… “Huh? What’s that?” So for anyone who doesn’t know, or anyone who thinks they know but isn’t sure,...

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Message from Mike – What Leads to Success?

Mike Brunell is our resident commentator on all things media and marketing related in Australia! In our latest newsletter Mike answered the question... What Leads to Success? Have a read of what he had to say below. I live in a country that really does not like...

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