We work hard here at Proud to assist our clients with their Christmas schedules (many of which have been underway for a few weeks now), we note that advertising at Christmas remains a question for many brands.
If you’re a retailer then you know that the lead up to Christmas is, in the majority of cases, your busiest time of year AND you also probably know that, regardless of how much you think you can make over Christmas, a marketing campaign to drive people to you, remind them that you’re there and let them know that you have what they need this time of year will generally boost your revenue.
True, if you aren’t a retailer and your biggest revenue time of year isn’t over the festive period we can understand that you may not see the value in advertising BUT is it worth removing all marketing all together across this period just because you think people might not be paying attention?
To be honest regardless of whether you think you don’t need to advertise your brand at Christmas as you aren’t open, or whether you think you don’t need to advertise your brand as you believe that people will buy from you just because that’s what people do at Christmas, this remains true…. Keeping your brand relevant and in front of people is the best way to sustain and grow your business.
The degree to which you do this over Christmas – a mild branding campaign just to stay relevant or an intensive call to action campaign to boost sales is completely up to you and completely dependent on your type of business.
Regardless of what you want to do with your marketing over Christmas (or any other time of year) the team at Proud Media is ready to work with you to get the best out of your media dollars, offer you suggestions and advice as well, of course, help get you the best return. Give us a call today!!